Author Archives: Editor Portal

Growth Series – Market Penetration Pt 1

This is the extent to which products or services are recognized and bought by customers in a particular market compared to the total estimated size of the market of that product. It is the percentage of your target market that you sell to in a period of time. By the way, if you are still…

Growth Series – Scaling your Business Pt 2

Last week we looked at what it meant to scale your business. We will continue with areas of focus for businesses looking to scale up 1. Strategy: Number one thing every business must have to scale their business is right strategy. The strategies used for scaling a business is what differentiates a small business, a…

Growth Series – Scaling your Business Pt 1

Research shows that 20% of new businesses fail within their first year. By the end of their fifth year roughly 50% fail while only about a third of businesses survive after 10 years. The reason is not farfetched as many business owners jump into the market without a thorough understanding of the market and so…